Whether writing an article for a magazine, profiling a customer for a case study, scripting an explainer video, blogging, or crafting copy for an ad or landing page, the same rules apply:
Credibility matters. Earn trust with transparency and authenticity.
Readers don’t care about your business. Find a hook that’s relevant to them.
Capture attention with creativity, but drive meaningful action with a singular, clearly defined ask.
I work as an independent contractor with a variety of clients, large and small, to shape the voice and story of their vision. I work with in-house and external creative teams to develop content and experiences that strengthen connections and compel people to take the next step, whatever that may be.
You want original content, without jargon.
You need content but lack time or resources.
Your fluctuating needs don’t justify a permanent hire.
You’re stuck in a rut and need a fresh perspective.
The bid you got from an agency was ridiculously high.
We meet and explore possibilities. I’m a firm believer in strategy before implementation. If you don't already have a strategic roadmap, I can help you create one.
You decide which services you need from me. We identify key stakeholders and map out an agile plan based on weekly sprints, predictable pricing, and defined outcomes.
We get to work creating and collaborating.
We produce, distribute, assess.
We repeat the process for as long as you need help.
I work within your budget to get past buzzwords and build authentic relationships with your audience.
I develop compelling narratives, experiences, or plans that align with your organization’s voice, values, and goals.
I figure out the best time and place to reach your audience and follow up to capture what resonates, so you can build on that success.